The launch of Michael Bublé’s new album “Higher”, out March 25, was celebrated in spectacular fashion with Warner Records’ announcement that his new video for the “Higher” single from the ‘highly’ anticipated album will physically premiere from outer space. A custom-built “MB” aircraft has been created by the UK company “Sent Into Space” who will launch the video directly to the multi-Grammy winner’s YouTube channel.
The launch is part of a social media campaign that has been previewing online this past week. Go behind the scenes of Michael Bublé's Global Music Video Premiere for the music video “Higher”:
“This is a dream come true for me. I’ve always had a fascination with outer space. Derek Hough directed the video and he is one of the most talented humans in America right now. I feel I’ve made the best record of my career and it only seemed right to present this video from the highest place possible,” commented Bublé.
“What says HIGHER more than launching your video and album from space,” commented Tom Corson, co-Chairman & COO, Warner Records. “The whole global team is fired up about Michael’s new album… it’s stratospheric!”
Bublé’s current single, “I’ll Never Not Love You”, has had an overwhelmingly positive response at radio with 50 stations playing it as it heads towards the Top Ten on the charts. The accompanying video – Michael Bublé’s love letter to films starring his wife actress Luisana Lopilato – is a viral sensation.
With a career that includes four Grammy wins, multiple Juno awards, six multi-platinum albums, sold-out global arena tours, well over 14 billion streams worldwide, and a new album that many calls his best record ever, Michael Bublé’s "Higher" is ready for 5…4…3…2…1 lift-off! Listen: